Diesel launches another bold partnership in the sexual area, after the advertising on PornHub and then collaborating with Lelo on a sex toy.

A collaboration with Durex was unveiled during Diesel fall winter 2023 runway show in Milan, where models paraded around a mountain of some 300,000 Durex condoms.

The D of Durex merges and blends with the D of Diesel, in a partnership where the two inclusive brands communicate a common message of sex positivity. “Sex positivity is something extraordinary. We like to play at Diesel, and we mean it. Have fun, respect each other, be safe” says creative director Glenn Martens, evoking the claim “For a successful sex life! For successful living!”

The partnership includes an upcoming capsule collection featuring the exchange of the common “D” logoing jeans, t-shirts, a sweatshirt and a cap, which will be available at the end of April 2023 at Diesel stores and on diesel.com.