BMC “Impec” Automobili Lamborghini Edition

Cycling is the new frontier for design and luxury co-branding:  also the automotive company of the raging bull now falls for a “dream bike”.  BMC “Impec” Automobili Lamborghini Edition is a super limited project, comes in just 30 units, with a consistent price tag of

 

20.000 euro. BMC Impec Automobili Lamborghini Edition is not exactly a bicycle, but a project which sums up both company’s DNA of technology and edgy design. True to the common principle “form follows function”, this piece of design is built on the original swiss-made Impec frame (“Impec” stands for “Impeccable”), featuring the same Argos orange color of the Avendator LP 700-4, and a suede saddle, as seen on all Lamborghini models. Carbon alloy wheels and a sophisticated electronic shift add technical glam to these 30 unique pieces, retailed at some 20.000 euro. But a series of other 5.000 units is already planned: retail price “only” 5.000 euro.