“Creating this collection has always been a dream of mine. I’ve been sewing since the age of 7 so this entire journey has just been an amazing experience for me.”

That’s Eva Longoria explaining why she entered the apparel business with a range which bears her name.

Eva Longoria Collection is a not-so pricey-range designed to put women “in clothes that make them feel empowered and confident” Launched this week with a dedicated webstore, supported by Instagram and Facebook pages, the collection is licensed to Seven Licensing, a branch of Sunrise Brands Group, a California-based denim and apparel company, known in the industry for its strong private label business.

Longoria is also the key promotional platform for the line: at Evalongoria.com she proudly showcases all the outfits, while she was seen sporting one of the signature dresses at a party in Miami to support the new Eva Longoria for Technomarine range of watches.

Here she is, in person, showing her collection