During the catwalk at Milan Fashion Week last week, Fendi unveiled a Chupa Chups lollipop holder, a charm created in collaboration with the world-famous lollipop brand of Perfetti Van Melle group.

With the introduction of this first-ever Lollipop Holder, the creative design prowess of Fendi intertwines with Chupa Chups iconic “forever fun” mantra, promising to add a touch of whimsy to the collection.

The unveiling of the Fendi x Chupa Chups Lollipop Holder at the Spring Milano Fashion Week captivated audiences, showcasing the playful charm infused into this innovative accessory.

Fendi Chupa Chups Lollipop Holder, which can be adorned as a necklace or attached to a Fendi bag, is scheduled for an official launch in limited edition later this year, as part of the Autumn-Winter collection.

The collaboration will debut a special limited edition of Fendi x Chupa Chups® lollipops, featuring the Fendi logo with the famous Chupa Chups logo, designed by Salvador Dalì, exclusively crafted for this partnership.