The Frito Lay snack brand Cheetos collaborates with Forever 21, which just launched a range of apparel
The collection focuses on the Flamin’ Hot varieties of Cheetos, and includes men’s and women’s swimsuits, sweatshirts, T-shirts, and flip flops.

“Cheetos is more than a snack brand; we’ve become a lifestyle brand among our fans,” declares Brandi Ray, senior marketing director at Frito-Lay North America. “So what better way to embody that lifestyle than with a clothing line in partnership with Forever 21 — another brand with an incredibly passionate fan base similar to Cheetos.”

The press release from Cheetos adds “Turning up the heat for summer, the Forever 21 x Cheetos capsule collection celebrates the Cheetos fans’ passion for the cult-fave snack with playful statement pieces that bring the ‘Cheetos Look’ to life!”.