The geek culture is definitively influencing FMCG business. A few month ago, Kellogg’s announced the partnership with Nintendo to launch a SuperMario Cereal box, which was powered with amiibo technology to let consumer downloading premiums for their Super Mario Odissey games.

Today Funko, the 500 million company which turned around the vinyl toys niche to a mass pop concept, announces the launch of FunkO’s, its own range of cereals, featuring a vintage-inspired series of characters likeMega Man, Cuphead, Gollum, Jason Voorhees, and Freddy Krueger

“Funko, purveyors of pop culture and all things awesome, is committed to helping you start the day off right by putting the fun back in breakfast with FunkO’s.” declares the company on its blog. “And as we all know from Saturday morning commercials; every breakfast starts with a bowl of brightly colored cereal that comes out of a box with a really cool mascot on the front and a prize inside!”

The range is not launched at your standard supermarket, though. In July, Mega Man FunkO’s will be available at GameStop, Cuphead & Mugman will be available at Hot Topic, Freddy Kruger will be available through Funko’s own website, and The Lord of the Rings FunkO’s featuring Gollum will be available at BoxLunch.

More characters will be added to the roster in the next months.

Each box contains a collectible prize, making the boxes as much fun to collect as they are to eat.
Just taking a look at the cereal colours,, all matching the accompanying character, it’s easy to think that “healthy” is not in the agenda, and collectability and fun are the true drivers to enchant the fans.