The Bridgerton TV series adds an unprecedented partner to the growing list of licensees that have come on board the Netflix franchise for the launch of its third season.

Gelateria La Romana, an evolution of the historic ice cream parlour founded in Rimini in 1947, with 70 ice cream parlours in Italy, Spain, Portugal, Austria, Romania and soon the United Arab Emirates, has just launched a Bridgerton activation following its previous one with Stranger Things last November.

Bridgerton has become one of Netflix’s flagship franchises, as demonstrated by this La Romana initiative, in parallel with that of La Durée. While the legendary Maison reopens ist Paris flagship after a renovation with a range of Bridgerton macaroons, La Romana is launching four new flavours, each dedicated to a character: cheesecake for the Duchess of Hastings, mango and biscuit for Viscountess Bridgerton, ruby chocolate and caramel for Queen Charlotte, and rosemary pineapple with lemon pound cake for Lady Whistledown.

These new recipes follow the strict quality standards of the Italian art of “gelato” at the heart of La Romana’s offer, but at the same time evoke the characters of the series through colours and flavours, as highlighted on the brand’s Instagram profile.

In addition, La Romana has worked on the design of point-of-sale material and shop windows to welcome customers in the pastel atmosphere typical of the series, which is also appreciated for its aesthetics and the manic attention to detail of the costumes.