Fred Perry just launched the new ’21 campaign featuring special testimonials – Gorillaz, the English “virtual” band created in 1998 by musician Damon Albarn and artist Jamie Hewlett.

The band fits perfectly with Fred Perry’s ethos as they continue to be the foreword in British innovation while maintaining a strong core of traditional values.

The iconic shirt was designed by Fred Perry, three-time Wimbledon champion, in the ‘50s, and worn by entire generations, in the two versions The Shirt M3 and The Shirt M12, keeping the same simple and essential fit.

The campaign features the band’s characers: lead vocalist and keyboard player 2D in the M3 One-Colour Fred Perry Shirt, bass player Murdoc Niccals wears the M12 Twin Tipped Fred Perry Shirt; landmark guitarist Noodle wears the M12 and drummer Russel Hobbs dons the M12 in Maroon.

Each member of the band carried out also a special interview with a playlist of their favourite music tracks, available here. fredperry.com/subculture.

Fred Perry Shirts are available online, in Fred Perry stores and in all selected retailers around the world.