Fashion and streetwear have not been that distant recently, as some of the latest collaborations demonstrate.

But what makes the collaboration between Formula 1 Haas team and Palm Angels special, in fact, is probably its sheer size and the intention of the project. Instead of simply becoming an official, co-branded supplier, Palm Angels will become the official “EntArtainment” (sic) Curator of Haas F1 Team.

The creative input of Palm Angel will invest the VF-23 driver overalls, the garage and hospitality branding, as well as across owned channels are included in the collaboration, and both brands will also collaborate through the season in many key markets, especially in the Milan, Miami and Las Vegas grand prix.

The official statements from both sides proove the creative nature of this partnership. “I know we’re going to have a lot of fun and engagement promoting this partnership – it’ll be a creative and collaborative relationship a bit different to what’s gone before” says Guenther Steiner, Team Principal of Haas F1 Team.

Francesco Ragazzi, founder and creative director of Palm Angels, echoes: “I completely adhere to the belief that speed is an expression of everything positive. We’ll move across different media, and I am sure we will all have great time together”.