Global sports brand Head, together with Venture Capital and Building Group, Xische Ventures,  announce the launch of the first Head Arena, the licensed padel sports training center in the Middle East. The center is the first in a row of upcoming Head Arenas, and will officially be open to the public on February 21st, 2023 in Abu Dhabi, encompassing a training academy, certified coaching programs, professional padel courts, and its own competition team #TeamHeadArena, the first high-performance team in the capital.

Located in Musaffah, the 2,200-square-meter space will feature five padel courts and one VIP court for private bookings and will host competitions that are set to reach 100 people. The arena will also be home to a Head Pro Shop, an exclusive outlet retailing soft and hard goods, accessories, shoes, and an array of apparel.

“We are thrilled to partner with Xische for our first Head Arena in Abu Dhabi, as they have proven their innovative vision and ability to not only find the perfect partner and location, but also to manage the arena to align with our high standards at Head, as one of the leading sporting goods companies in the racquet sport industry. We look forward to the grand opening and hopefully expanding tomore locations throughout the GCC region.” Giuseppe Faranna, Vice President Licensing at Head Sports GmbH.

 As part of the development plan, the goal is to bring the Heads Arena brand to all major cities and make it the most prominent “destination sports club”: Xische plans to launch 10 racquet arenas across the MENA region by 2027.