HEAD, world leader in the production of sports equipment and clothing for tennis, skiing and swimming, just signed a global licensing agreement for fragrances, body & bath and sun care with Desire Fragrances, manufacturer which specializes in production, design, marketing and distribution of fragrances and beauty products on global scale.

HEAD’s goal, in addition to the creation of a creative line of fragrances designed for her and for him, is to build through this partnership a new image of the sports brand, enhancing the emotional aspects of sports though fragrance’s marketing strategies in a wide scope.

The products will soon be available through Desire commercial network, and on their respective online sites.