Here comes that time of the year for our usual roundup of the limited editions launched by fashion and lifestyle brands inspired to the lunar year, but with the Year of the Rabbit coming, we noted some differences from with the recent years, where Tigers, Oxe and Rats, were collected from the entertainment licensing scene.

Although the rabbit is probably the most used character in animation, comics, and publishing, only a few of the legendary rabbits from the entertaiment licensing scene are featuring these Chinese New Year 2023 capsules.

Moschino picks Bugs Bunny from the Looney Tunes family, not a news from the creative director Jeremy Scott who dedicated a full collection to the Warner Bros. characters 8 years ago. Prints on t-shirts and hoodies are quite classics, while the shaped bags embody the pop creativity of both brand, and this is especially  true for the signature biker bag with Bugs’ ears in plush.

Givenchy revamps Oswald the Lucky Rabbit – the pre-Mickey character created by Walt Disney before the famous mouse – within the Disney 100 years celebration, while Miffy, the publishing hero rabbit created by Dick Bruna in 1955 and particularly appreciated in Far East, showcases its Mulberry x Miffy collection, 40 pieces including bags, keychains, stationary and small knitted Miffy bunnies. Another palatable choice for the Eastern market is the one of Chloé, selecting Sanrio’s My Melody, the cute rabbit with covered ears from the Hello Kitty & Friends’ gang.

And, aside a cartoon version of Karl Lagerfeld with his Choupette turned to a bunny featuring a small range of celebrative bags of the label, that’s it, as cartoon bunnies are concerned. Although many are the brands celebrating the Year of the Bunny, most of all they seem to prefer generic bunnies: this is the case of Dolce & Gabbana or Valentino, and up to Druhmor, a first timer in this celebration, whith a cachemire jumper featuring an intarsia bunny.

Next year will be the turn of the dragon: who is betting on generic dragons, and who on cartoon dragons?