Hip Products LLC, a brand founded by Richard Smiedt, just announced the launch of a range of reusable water bottles designed by Karim Rashid.

Featured by a special flask shape for an easier bring-along use Hips bottles are lightweight and soft coloured, Karim Rashid’s way, with a soft silicone touch at the bottom, are made of BPA- bisphenol free materials and dishwasher-safe.

Founder Richard Smiedt and Karim Rashid have a broader mission than addressing the massive environmental problem of single-serve water bottles consumption. In partnership with Healthy Harbor, for every Bottle sold, Hip will fund the removal of 4 single-use bottles from local waterways before they become ocean plastic.

“Our reliance on single-use and disposable plastics is simply unsustainable and requires a significant change in consumer behavior. We are building a company that celebrates the joy in reducing and reusing. By creating beautiful, fashion-forward objects that delight consumers and encourage the adoption of new behaviors, Hip celebrates the contribution we can all make that leads to big change.”