In the lavish setting of Paris Fashion Week, H&M threw a party to present the new collection designed in collaboration with fashion label Rabanne, which will hit the Swedish retailer’s shelves on 9 November 2023.

The event, held at the legendary Parisian nightclub Silencio, offered a first look at the high-energy Rabanne H&M collection, which includes women’s wear, men’s wear, accessories and home furnishings.

The party kicked off with an intimate performance by Swedish pop star Robyn, who set the tone for the evening, and continued with acclaimed South Korean DJ and producer Peggy Gou, while American singer and actress Cher made a glamorous special guest appearance.

“Rabanne has always been a joyful brand and this event captured the playful spirit of the Rabanne H&M collection,” said Julien Dossena, Rabanne’s creative director. “I always want people to feel liberated when they wear our clothes, so it was great to see guests having fun and embracing the hedonistic spirit of the collection.”

Cher, Robyn Peggy Gou and all the other celebrities and supermodels gathered for the occasion, including Elle Fanning, Irina Shayk, Alton Mason, Jared Leto, Damson Idris and Ashley Graham, all wore key looks from the Rabanne H&M collection.