Approaching the year 2024, the licensing industry is undergoing a remarkable and exciting transformation, opening doors to a dynamic and collaborative future. It is no longer solely about character collaborations; instead, the industry is embracing creativity and fostering innovative partnerships among licensors, brands and retailers.

The HKTDC Hong Kong International Licensing Show (HKILS), set to take place from 27 to 29 April 2024, has firmly established itself as the leading platform within Asia’s thriving licensing industry. It offers unparalleled opportunities for licensors and brands to forge new business alliances. Furthermore, HKILS will be held concurrently with the HKTDC Gifts & Premium Fair, presenting an excellent opportunity to explore prospects in lifestyle licensing. To ensure unmatched access to industry players from around the world, HKILS will offer vast business matching opportunities.

A diverse array of international intellectual properties (IPs) from various sectors, including art licensing, character licensing, corporate licensing, lifestyle licensing, sports licensing and more, will participate in the event, showcasing over 500 brands and properties. Prominent names such as Doraemon, SPY x FAMILY, Tokidoki and University of Cambridge will be featured, among many others. Moreover, there will be more than 70 home-grown Hong Kong brands, including newcomers like Plastic Thing and Dustykid, exhibitors from DLAB as well as local designers.

Running parallel to the HKILS is the Asian Licensing Conference (ALC), a key event for industry players seeking to capitalise on emerging trends and opportunities. This three-day conference brings together top-notch global licensing industry players, sharing the latest market intelligence, trends and opportunities within the global licensing industry. The conference will cover a wide range of topics, including legal issues surrounding Generative AI and the innovative channels introduced by new technologies in beauty licensing. Additionally, sustainability and the emergence of new intellectual properties (IPs) will be prominently discussed.

You can register here for free admission, and for details, please visit the event website.