London Fog Winter 2012

Iconix Europe has just announced the supermodel Alessandra Ambrosio to be the new face for its outerwear brand London Fog. The campaign will debut in December issues of fashion and lifestyle magazines as well as online, outdoor and in-store. Iconix Brand Group is a well known licensing powerhouse, which owns and licenses brands such as Candie’s, Material Girl (in joint venture with Madonna), Zoo York, Rocawear, and many others.

Their business model is direct to retail licensing, supported by big marketing campaigns , created in-house and featuring celebrities as brand ambassadors. Alessandra Ambrosio in the new London Fog’s spokesperson, after Christina Hendricks, Gisele Bündchen, Eva Longoria and Nicole Scherzinger. Iconix Europe, joint venture of Iconix Group and The Licensing Company, are  currently in discussions with potential European retail partners following a high interest in the brand and are looking to announce the new relationship in the coming months. Stay tuned.