Parisian chic meets St Tropez’s relaxed elegance in the latest collaboration between Inés de la Fressange and Vilebrequin.

Inés de la Fressange Paris is renowned for capturing the quintessence of Parisian chic, the paradigm of effortless chic. For this peer-to-peer collaboration, Inés de la Fressange, art director of her eponymous brand, has chosen Vilebrequin, the swimwear brand founded in St Tropez in 1971, for a collection of women’s swimwear and beach accessories.

According to Inés de la Fressange, who has collected her style advice in the handbook “La Parisienne”, which has been translated into 17 international editions, including China, women on the beach should never abandon an understated, elegant style. This is the raison d’être of this collection, which evokes a refined Parisian summer on the banks of the Seine, and unites it with the carefree atmosphere of the French Riviera with an elegant use of the blue, white and red of the French flag on the swimsuits, and fashionable stripes on the accessories.

The collection includes 14 pieces, not only swimwear, but also T-shirts, tunics and trousers, as well as 7 pieces for men, a new entry for Inés de la Fressange