A specialty food licensee adds to the Lynchburg’s bourbon brand roster of partners.

In partnership with World of Coffee, Inc., Jack Daniel’s has just introduced on jackdaniels.com its newest product, Jack Daniel’s Tennessee Whiskey Coffee, a premium 100 percent Arabica coffee, roasted medium, infused with Jack Daniel’s Old No. 7 Tennessee Whiskey.

World of Coffee, Inc. is a New Jersey’s custom specialty coffee roaster which specializes in premium, high-end, gourmet coffees, private label packing.

“We use the best tasting and highest quality coffees in the world and now add to that the authentic taste and aroma of Jack Daniel’s,” declares Charlie Newman, president and roast master of World of Coffee. “We take a lot of care and pride in the coffee products we craft and Jack Daniel’s Coffee is no exception.”

Jack Daniel’s Coffee is sold as ground coffee, available in regular and decaffeinated, and packaged in 8.8oz collectible tins and 1.5oz gift bags.

Other than online, Jack Daniel’s Coffee is now available at the Lynchburg Hardware and General Store, but a US national rollout will follow suit.