After Giorgio Armani and Christian Dior, Vespa chosed the Canadian pop star Justin Bieber for its latest collaboration launch.

Art and music instead of fashion, like in 1962 when Salvador Dalì decorated the Vespa of two young Spaniards leaving for a tour from Madrid to Athens. A legendary specimen, so precious that it is now kept in the Piaggio Museum in Pontedera, Pisa (Italy).

Today Justin Bieber, the idol of generation Z and Vespa inspires a Vespa model that mixes Italian taste with global taste, heritage and pop culture.

My fans know how much I love sports: skateboarding, hockey, basketball, BMX. I’ve always been drawn to that mix of style, grace and speed,” said Justin Bieber. “I’m excited to put my spin on the iconic Italian design of Vespa.”

Piaggio has just announced this new partnership, but Justin Bieber x Vespa will be available not before spring 2022.