Last week, while Milano Fashion Week thrilled the fashion nomenklatura, platforms like White and Super showcased to a new breeds of buyers, less excessive and niche-oriented, their different angle which include design, branding innovation and – of course- a great number of collaborations.

Kartell with Paula Cademartori is probably the paradigm, but also Melissa ongoing collaboration with The Cambridge Satchel Company, Vivienne Westwood and a new one with the Portuguese Vitorino Campos, Smiley with Le Pandorine, or the same Katy Perry full range of women footwear, stand out from the mainstream line.

Among the other interesting ideas you will find on our reportage: Caterpillar footwear 25th anniversary, with art painted one-of-a-kind pairs, Jo! an ethnic-heritage program from Jordan, Toasties a smart and fun upcycling range based on leftovers and remaining stocks of French luxury houses.

Click here for our exclusive Super – White round up