During a three year creative journey, the House of Krug and multi-award-winning artist Ryuichi Sakamoto have worked closely together to create a series of musical experiences entitled Seeing Sound, Hearing Krug – a symphony translating into music a unique offer in Champagne, From Soloist to Orchestra in 2008, three creations from a single year, 2008: Krug Clos du Mesnil 2008, Krug 2008 and Krug Grande Cuvée 164ème Edition.

True to its refined maverick spirit, the House of Krug is once again transcending reality through new music pairing experiences. Building on the notion of food pairings, the House offers music pairings as an unexpected way to discover their Champagnes.

With the firm conviction that music is a universal language that can trigger new sensations, Krug naturally partnered with Ryuichi Sakamoto to create a unique music pairing experience through an unprecedented symphonic composition. For over 18 months, he conversed with Krug Cellar Master Julie Cavil and sought inspirations in Krug cuvées, craftmanship, and heritage.

Wether you know Ryuichi Sakamoto from the Academy Award-winning film The Revenant, The Last Emperor, for which he won the Oscar for Best Original Score, or from other film soundtracks for which he received Golden Globes, BAFTA awards and many more, he has been a monumental figure in the music and art world for over five decades.

Starting in September 2022, Krug will host events where guests could either experience a multisensory immersion featuring a live orchestra of 40 musicians selected by Ryuichi Sakamoto or an immersive symphonic experience through 3D music technology.