macys

Lady Gaga and Elton John have partnered with the American department store Macy’s to create “Love Bravery”, a limited-edition line of clothing and accessories that, according to their creators, inspire compassion and combat prejudice.

Love Bravery is a wide collection encompassing diverse categories like shirts, sweats, outerwear, clutches, backpacks, scarves, beanies, keychains, pins, and even speakers, water bottles and skateboards. It features vibrant graphic prints and designs inspired by both artists’ musical talent and personal flamboyance.

Full of artistic ingredients, the range features fresh crop tops, sleeveless tees in stark black-and-white, heather sweatshirts with tonal graphics and tops with metallic lettering. Oversized scarves with piano key prints and artistic interpretations of Lady Gaga’s face are stylishly offbeat, and neoprene backpacks emblazoned with “LOVE” and piano-key prints. With enamel pins and patches realised in the shape of moto jackets, electric guitars, microphones, platform shoes and Lady Gaga’s infamous claw, the options to show off your inner-little monster are endless. Clutches in the shape of sunglasses, pianos and hearts are unapologetically fun and sassy.

“In addition to being deeply talented musical artists, Lady Gaga and Sir Elton John are champions of self-love, courage, empathy and kindness, and Love Bravery represents all of those tenets,” said Martine Reardon, Macy’s chief marketing officer.

Love Bravery will be sold exclusively at Macy’s from 2 May through to the end of August 2016, with 25 per cent of the sales price benefitting the artists’ charitable foundations: the Born This Way Foundation and the Elton John AIDS Foundation. Led by Lady Gaga and her mother Cynthia Germanotta, the Born This Way Foundation was founded in 2012 to support the wellness of young people and empower them to create a kinder and braver world. All proceeds from Love Bravery will go to the Born This Way Foundation which will pledge 50 per cent to the Elton John AIDS Foundation