Liberty of London’s co-branding project forges ahead.

The well-known British brand with its trademark prints is surging ahead with a series of prestigious partners after Geoffroy de la Bordonnaise, general manager at Liberty, courageously launched partnership projects last year with brands from completely different backgrounds.

The first venture was a limited edition of handbags by Lamarthe; the historical French haute couture leatherwear company recently bought by Italian Sergiolin SpA. The company celebrated its 80th brand anniversary year with a new edition lined with exclusive Liberty print fabrics of its ICON Bag, originally created by its founder in 1964. The next step was a strategic agreement with Made in Italy Slowear, a consortium of companies producing trousers (Incotex), knitwear (Zanone), shirts (Glanshirt) and outerwear (Montedoro), whose success is based on the craftsman-like quality of their products and their smart-casual design. Slowear signed up to use Liberty Art Fabrics as the perfect exclusive touch for their lines without compromising their informality. Yet another partner is the High Street brand Zara, which has incorporated Liberty designs into their Zara Home Kids collection, launched under the umbrella brand “Zara Home Kids loves Liberty”. Last, but certainly not least, comes Nike, the iconic sportswear brand. Available as of 1 April, a line of über-stylish swoosh sneakers with distinctive Liberty flower prints.