MC2 Saint Barth, the Italian beachwear brand founded in 1994, has always been ispired by the esotic-chic of Saint Barth beaches. A power user of licensed collaboration, the brand runs for the summer season with the food & beverage trend, proposing pop and joyful graphics that tell a need for lightness, fun and – of course – summer.

From the licensed capsule collection with Perfetti Van Melle Big Babol to the one with Ferrero Estathè and the Spanish Gin Mare, the Italian brand launches swimsuits and t-shirts for men, women and children, with vibrant colours and an immediate iconography.

A dip that already sees us on the beach chewing a pink bubble gum, sipping an iced tea or, why not, drinking an excellent gin and tonic.