In our observation of Metaverse activations, we have just found one which stands out as a smart refresh of an old time classic: “the Voice of Christmas” Bing Crosby digital wonderland.

The estate of the world famous crooner, together with Primary Wave Music, and Vegas City Limited (the Decentraland area where we already spotted Philip Colbert’s TheLobstars), have just announced the launch of Bing Crosby’s Winter Wonderland. From December 15 to the end of the year, the world’s largest user-owned virtual social world hosts this virtual amusement park, intended as a love letter to the aesthetic of the classic Bing Crosby Christmas.

In Winter Wonderland, community members will be able to experience newly designed mini-games themed for the holiday season, enter Bing’s Christmas lounge, an old fashioned, cozy living room with fireplace and a TV showing black and white Bing Crosby Christmas TV specials. Other features include a Bing Museum, displaying original photos from Bing’s estate, and -last but not least- a “Bing’s Sweater Shop” where Decentraland citizens can buy Bing Crosby Christmas sweaters for their avatars to wear.

The activation is managed by Primary Wave Music, the marketing muscle of Bing Cosby Estate, with the aim of offering metaverse citizens a contemporary connection to the legendary “White Christmas” from the past.