Michael Jackson

Michael Jackson Estate, the company managing the legacy of the artist, has signed a partnership agreement with Authentic Brands Group, the american licensing agency, to further grow the Michael Jackson™ brand in the areas of endorsements and consumer products through strategic alliances.

ABG, owner of a global portfolio of iconic fashion, sports, celebrity, media and entertainment brands including Marilyn Monroe, Elvis Presley and Juicy Couture,  will provide global representation for Michael Jackson™, pursuing new licensing and retail partnerships with leading global partners, focusing on endorsement and developing key categories to deliver products that are unexpected, bold, and innovative, and that will enhances the brand across key markets around the world,