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Based on the “new-gen” scope, and to propose the brand in the light of a global inclusivity, Mattel’s Fashionistas just launched 15 new Ken dolls models according to the trends of today’s generations.

The new “Kens” come in three diverse body types, including a more muscular “broad” physique, seven skin tones, eight hair colours, nine hairstyles and trend fashions and athletic lifestyle wear.

As Lisa McKnight, Senior Vice President and General Manager of Barbie says, Mattel “is redefining what a Barbie or Ken doll looks like to this generation”. The backing strategy is to give a more protagonist role to the Ken doll, catering to a new generation of demanding kids.

This move follows Mattel’s Fashionistas launch of new Barbie models on 2016, a powerful example of how Mattel is following the trends of the new generations to catch and recover the attention of its audience.