The partnership between A.C. Milan and Off-White, the famous Virgil Abloh’s streetwear brand, was made official last week. This collaboration was born, not surprisingly, in a very positive moment for the Milanese football club, lately acquired by an American investment fund (Redbird) after winning the last serie A championship title.

Off-White lends itself to be the official Rossoneri’s “Style and Culture Curator”, with the aim of redesigning the team’s aesthetic but also to celebrate humanity, leveraging the enormous potential of both brands. The partnership includes activities and projects in support of Fondazione Milan (the AC Milan’s charity foundation), engaged through the program “Sport for change” in providing young people, especially those living in difficult social contexts, the opportunity to grow and develop their talents.

For the collaboratio’s launch, the brand has not only provided uniforms for the club’s first team (for both male and female players), presented yesterday during the match against Chelsea football club, but has also planned the production of a clothing line.

“This partnership is an ambitious project that involves two global and innovative brands – said Casper Stylsvig, chief revenue officer of AC Milan -. We are a club with very clear values and principles: inclusion, equality, social and cultural equity are at the heart of our idea of doing business. We are therefore very proud to start this journey with Off-White, with which Milan shares a common vision and mission. This new path testifies once again the ability of Milan, as a brand, to intercept the new generations through the convergence between football and other sectors”.