Palace Artois mixes beer with streetwear

After the partnership with Cîroc Vodka and Moschino, the streetwear brand of skateboard Palace is back with another new limited edition, this time in collaboration with Stella Artois, the world renowned Belgian beer.

Palace Artois is a cobranded collection launched through an advertising campaign, starring skater Lucien Clarke, which celebrates the culture of classic British pubs through featuring Stella Artois’ visual identity, in a mash-up with Palace’s streetwear style.

A common logo has been developed for this collection, which includes denim jackets with matching pants, sweatshirts and hoodies, Oxford shirts, t-shirts and swim trunks, available in the media colors of both brands – red, beige and white.

In the accessories section stand out one special glass of beer, an umbrella, coasters, a wallet complete with bottle opener, a beach towel, a tote bag and a selection of caps and hats.

Palace Artois is available online on the Palace website and at the physical stores of the British brand.

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About Paolo Lucci

Branding and licensing specialist, Brand Jam's founder and heartful promoter.