Like every year this period, Pantone just presented the Color of The Year 2022, PANTONE 17-3938 Very Peri, which will influence fashion, make-up and design in the coming months.

With shades of blues with a violet-red undertone, according to Pantone this periwinkle hue delivers a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.

The launch is celebrated by a series of collaborations, some of which are with historic partners such as Copenhagen Design and their classic Pantone Living collection or Globe, the global boardsports brand. Others are fresher, like Priority Bicycles, the American bicycle manufacturer, at its second Color of the Year collection.

Priority Bicycles’ limited edition Pantone Color of the Year 2022 collection features three models of low maintenance, belt drive bicycle models: Gotham, Coast, and L Train, each of them featuring PANTONE 17-3938 Very Peri colorway and Pantone branding on the seat tube.

“Very Peri have a perfect fit as an incredibly dynamic and emotive color.” declares Lauren Jones, Director of Partnerships for Priority Bicycles “We can put into motion the endless possibilities and joyful spirit that the color embodies”.