Emi Music Italy and Pink Floyd have teamed up in an innovative eyewear licensing project.

Pink Floyd star in rock history’s hall of fame both for their music and for the way they visualised innovative concepts on their album sleeves. High-impact visionary graphics, and the optical prism against the black background on their The Dark Side of the Moon album automatically springs to mind, were part of the group’s signature tune, part of the magic that made them famous worldwide. Which is what’s behind a fascinating new project with a leading Italian eyewear firm.

 

The other partner in this project is the optics firm Allison, already wise in the ways of working with fashion brands. The chosen vehicle is their Try Star line, developed together with graphic agency Liberi Pensatori. Thanks to their collaboration with EMI, the Try Star line will be expanded to include 4 new frames and two models of sunglasses, all unisex and glamour or vintage inspired, but all carefully in line with the brand style. The new frames will be teamed up with 12 different interchangeable stems inspired by the legendary Pink Floyd album covers.

This project perfectly fits the current trend which sees the music world spilling over into consumer products. Iconic bands from the last 50 years now frequently star in broad-ranging licensing projects, bringing innovation in their wake and kick-starting fashions.