Yesterday we had the pleasure to attend the press conference of the next Pitti Uomo 91 and we had the chance to peek into some of the main news, special projects, previews, new entry of the upcoming edition.

The first of our highlight is a new section dedicated to men’s fragrances and cosmetics, dubbed Hi Beauty.This new area, which offers a number of international brands of artistic perfumery selected among the exhibitors of Pitti Fragrances, is a clear evidence that cosmetics has become a strong reality in male lifestyle.

Talking about special projects, Reebok, for the next  FW 2017, will propose a collection in collaboration with the innovative British design duo Cottweiler consisting in clothing, footwear and accessories.
Roy Roger’s will propose instead a special capsule together with the Florentine tailoring house Liverano & Liverano.
In addition, Larusmani and Aldo Lorenzi will present a selection of luxury products for men with a high heritage content. A lifestyle project that celebrates the handmade in Italy.
Wrangler will instead unveil a special project for the celebration of its 70th anniversary. A top secret collaboration with a well-known artist and international designer.

Special Guest of the upcoming edition, Paul Smith who will present his new contemporary line, PS by Paul Smith, launched in May this year. Zegna instead, will be back at Pitti Uomo for the official premiere of the new Z Zegna sport collection designed by Alessandro Sartori, new creative director of the brand. Tim Coppens will be the Guest Designer while January 2017 Special Project will be Golden Goose Deluxe Brand. The Venetian brand will celebrate the 10th anniversary of its iconic sneaker with an installation event at the Stazione Leopolda.

The partnership with MINI continues to give concrete support to young, up-and-coming brands and the most innovative lifestyle trends in contemporary men fashions with The Latest Fashion Buzz, a selection that shines the spotlights on some of the most talented and promising international designers of men’s fashions. Realized by Pitti Immagine in cooperation with L’Uomo Vogue and GQ Italy. During the next edition MINI will host some ready-to-wear creations and accessories that evolve around the new concept of modernity in menswear, ‘Bold Meets Genderless’. Guests of the project: Dent de Man, Helen Anthony, Alessio Zinato, This Is Not Clothing, Yii, Mardon.

Pitti Immagine continues to reserve a special attention for the new protagonists of international fashion design. That’s why Pitti signed a special collaboration agreement with two nations that are deserving more and more attention in the international fashion scene, both for creative proposals and in terms of Made in Italy’s exports. We are talking of Japan and South Korea. Pitti Immagine has indeed signed a two-year partnership with the Japan Fashion Week Organization, which is aimed at offering visibility to some of the most promising Japanese talents, and started a new collaboration with KoccaKorea Creative Content Agency – the most important government agency that supports Korean creativity.

We have just to wait until next January (10-13) to discover all the other news.