It’s time for the Florence menswear show, Pitti Uomo, to open the doors once more on its eclectic mix of branding vibes. Among the collaborations and co-branding activities already highlighted, one that is catching our eye is Save the Duck’s new venture with WWF.

The eco-friendly, “100% animal free” outerwear brand is joining WWF Italy for it’s 50th anniversary celebrations in 2016 by dedicating a vast and colorful special edition collection that features 50 tones – each representing an endangered animal and/or natural habitat.

Orangutans and polar bears, both endangered species, are associated with ‘apricot orange’ and ‘snow white’. The Sumatran rain forest, natural habitat of the tiger, is paired with ‘forest green’. These are just a few examples of Save the Duck’s approach to this licensing project, which is due to hit stores for autumn 2016, and will continue into Spring 2017.

Looking forward to see the actual samples at the show, we are also preparing for other collaborations and events announced in the lead-up to the show, including:

Matchless, the heritage-luxury motorcycle brand will showcase its Star Wars capsule collection

Roy Roger’s, the renowned Italian denim brand, will present separate collaborations with Moto Guzzi and The Sartorialist

Seletti will be showcasing its new range made in collaboration with Maurizio Cattelan’s cult magazine, ToiletPaper

M.A.C. Cosmetics, appearing as the make-up partner of Pitti Uomo.

Check out our upcoming reportage!