Polaroid branches out to speakers 

Polaroid jumps into the audio market with the proposal of 4 colorful portable speakers and a new experimental service, Polaroid Music. The four speakers are simply called P1, P2, P3 and P4, and they differ in size (from the smallest to the largest), in shapes that, especially for the P3 and P4 speakers, is reminiscent of the iconic 80s stereos.

True to Polaroid’s heritage, this range of speakers features an outstanding pop soul, where sound quality, design and colours combine in a whole system fully consistent with the old instant square shaped camera.

“We are new to the music world, but we want to bring all the colour and emotion possible to this industry. We are excited about this new chapter in our history, but of course we remain committed as always to instant photography“, said Oskar Smolokowski, President of Polaroid.

Along with with the speakers, on sale starting October 4, a dedicated Polaroid Music platform will also be launched, available both on web and on Apple and Android app stores.Thanks to Polaroid Music 5 radio stations will be available, free and without advertising brakes, made by DJs, music editors and artists selected by the brand. The many Polaroid fans will hence be able to immerse themselves in a world full of colors, creativity and music.