Adidas and Prada collaboration returns to introduce a new chapter of their ongoing collaborative partnership – blending Prada’s craftsmanship with Adidas’ lineage of sportswear innovation.

Both brands are pursuing shared commitments to crucial sustainability goals, while celebrating their respective icons: the Adidas Originals Forum and Prada’s Re-Nylon fabric.

A commitment to innovation, the Adidas for Prada Re-Nylon collection reimagines luxury sportswear through a more sustainable lens.

First launched in 2019, Prada Re-Nylon is a special textile created through the recycling of plastic waste collected from oceans and textile fiber waste – it can be purified and recycled indefinitely, with no loss of quality. Prada Re-Nylon is a fundamental reflection of Prada’s environmentally conscious ideology and commitment to sustainable practices ¬– woven into the very fiber of its signature fabric.

This celebration of Prada Re-Nylon through the Adidas for Prada collection underscores a landmark: the shift of the entire Prada production from virgin nylon to Re-Nylon, achieved by the end of 2021.
Both partners worked together in a radically inclusive manner on the launch as well, through a digital activation bringing fans to participate in the metaverse through open-source co-creation.

The adidas for Prada Re-Nylon collection launches globally on January 13th via Prada boutiques, prada.com and adidas.com/prada.