Raw for the Ocean: Pharrell launches an ecofriendly collaboration

Pharrel Williams and G-star Raw are collaborating for a special project based on an eco-friendly denim range of products.

The range will be distributed August 15 this year, and is manufactured by G Star Raw with a blend of materials, recycled plastic PET and cotton, sourced from Bionic Yarn, which specializes in bio-textiles, and sees Pharrell as its Creative Director. All fibers used are made from recycled plastic collected from the oceans, to “turn ocean plastic into something fantastic” as explained by Pharrell premiering the project at Museum of Natural History in New York.

Pharrell’s explained that the choice to partner with G-Star Raw was almost obvious “because of their legacy of pushing the boundaries of fashion and denim forward”. Pharrell is not a newcomer in the fashion system, as he also owns two brands: Billionaire Boys Club and Ice Cream.