Premiumnews

Brand Jam is just back from Berlin Fashion week, Bread n Butter and Premium mainly, to sneak peek the next moves of licensed sportswear and accessories. It may come as no surprise for some, but lifestyle brands and music aside, character licensing is coming up strong again. Mickey, Bambi, Peanuts, Minions and Adventure Time are pairing NFL, Fender, Goodyear, Coca Cola, CR7 Cristiano Ronaldo on these trade fairs booths. So, don’t miss this reportage, part 1, to be the first to know. And get ready for next week, with Bread n Butter and Premium reportage, volume 2.