This year, as anticipated in our report from Licensing Japan, the licensing event took place concurrently with Japan’s largest fashion trade show, Fashion World Tokyo. Seven specific areas dedicated to: apparel, bags, shoes, jewelry, textile, men’s collections and sourcing.

With 830 exhibitors from 34 countries, the show provides a comprehensive fashion marketplace.

The B2B area is certainly the most interesting – especially the part concerning new materials and machinery – dominated mainly by Chinese and Korean companies. Nanotechnologies, carbon fibers, warterproof yarns, or produced with eco-friendly materials and processes, are just a few examples of how, even in the Eastern countries, the most important trends are technology innovations and green materials.

In the buyers and distributors area what caught our attention the most, was the dominant presence of some Italian brands and others that, although not really Italian, claimed to be Made in Italy. Interesting the presence of some brands like Tucano with a capsule with Atelier Mendini, SY32 by Sweet Years, the Tuscan company of bags J&C JackyCeline and Benjamins Milano with its fashion mobile covers, with licenses like Kartell, Moschino, Iceberg and Trussardi.

Always speaking about interesting collaborations we found Kipling with the capsule in collaboration with Emoji, Rio Group with a collection of kidswear dedicated to PuiPui, one of the LINE Friends, and NAKATA kidswear with a bunch of really wise licenses, with famous children’s books such as: The Very Hungry Caterpillar, Curious George, Leo Lionni’s Friends and the Australian artist Mulga.

More collaborations, and some curiosities, in our pictures gallery here below.