Motorcycles are not just about speed, racing, mud and performance.

There is a whole universe – the “riders” universe, which contains other worlds, with some blurred borders, and some strictly defined.

This edition of EICMA, the Milan based motorbike International trade fair, was a showcase of clear trends, where brands are evolving onto the same ways of the fashion and accessories markets (a bike helmet is a fashion accessory, in a way, isn’t it?).

So Rock n Roll, Pop, Heritage, Custom made, are only some of the flavours we found there, which we will be able to see in full in some days. Now, just check out these sneak peeks.