The clothing brand Scotch & Soda and Stichd, an underwear and swimwear company specialising in global licensed brands, announce their partnership for the design, production and distribution of the Dutch brand’s bodywear and legwear collections. Launched for men, the collection will be available from February 2023, with a preview capsule, on sale from October 2022, followed by the women’s collection.

Stichd has developed a range of models that reflects the identity of the brand, inspired by the “Free Spirit of Amsterdam”, infusing the DNA of Scotch & Soda into bodywear and legwear. Consistent with this identity, the models are characterized by distinctive elements that convey a sense of joy, freedom and irony, thanks to unexpected details and colors.

Inspired by the free spirit of Amsterdam, the new Scotch & Soda logo is added in several elements of the collection. All models feature contrasting colours on the tip and a surprise detail: the message “Have a nice day” inside the edge. The collection is also made of organic cotton and elastics that contain recycled fibers.

Frederick Lukoff, Scotch & Soda’s CEO, commented: “We are thrilled to announce our longterm partnership with stichd. We are certain that the new Scotch & Soda bodywear lines will deliver high-quality product that will stand out in a particularly competitive market thanks to their extensive expertise and customer-oriented focus. As a strategic partner tailoring to our needs and our brand’s specific DNA inspired by the free spirit of Amsterdam, stichd will provide an exceptional support at design, production and distribution levels. We are looking forward to developing our close collaboration together in the future.”