After Converse x Chupa Chups, the Perfetti van Melle group returns to collaborate with a footwear brand for a sweet collection of accessories, destined to the Korean market.

Shoopen, an Asian leading brand owned by E-land Retail, has created a fun make-over thanks to the world’s best-known lollipop brand, Chupa Chups.

This collabs, dedicated to the whole family, combines Shoopen’s design and cheerful Chupa Chups logo, and has launched in February in Shoopen stores with the concept “Sweet Next to Sweet”.

The Shoopen x Chupa Chups is a wide collection including not only shoes, from classic sneakers to flip flops, but also socks, backpacks and bags, a collection of accessories in bright and fun colors, which fully reflects the Chupa Chups’s spirit.

Shoopen will also organize a series of events to celebrate the launch of the collaboration, now available at the Shoopen’s online store and at selected retailers in the Korean market.