Campari-owned Skyy Vodka supports LGBTQIA+ community since 2015, when partnered with Freedom to Marry organization to bring to life the Toast to Marriage campaign.

Some parts of the world may be facing turmoils in this segment of civil rights (and here in Italy things are not getting better, it seems), but with President Joe Biden granting federal recognition of same-sex and interracial marriages, by signing the Respect for Marriage Act on13 December, Skyy Vodka has launched Skyy Say I Do campaign, where the brand will cover the costs of weddings for 100 couples across the Unites States.

The activation, made in collaboration with NYC Pride, after Skyy was named the official spirit partner of NYC Pride 2022, will allow100 couples to apply via an Instagram activation, sharing a picture with their partner, tagging @SkyyVodka and the hashtag #SKYYSaysIDo.
Always in connection with NYC Pride, Skyy will also host a free pop-up wedding chapel at The Mezzanine on 19th December, free to everyone in New York City looking to get married and celebrating with Skyy cocktails.

Sean Yelle, Senior Category Director White Spirits at Campari Group, states: “As a supporter of marriage equality, Skyy Vodka is proud to stand alongside the LGBTQIA+ community. The progressive spirit of Skyy Vodka is rooted in its California origins, and the brand is committed to making a positive impact on social justice issues that affect the community at large.”