The celebrations for the 150th anniversary of the iconic Levi’s 501 Jeans have just started and we are expecting several collaborations from the brand which puts the pop culture at center stage.

A first co-branding activation is the one with Californian brand Stüssy, a natural celebration which unites the shared values of both brands, self-expression and originality.

The Stüssy and Levi’s collection is of course centered on denim. A pair of 501 jeans and a modified Trucker jacket, two classic Levi’s silhouettes are reinvented with Stüssy’s signature design aesthetic, to include a common logo.

The partnership has been recently announced via both brand’s official social channels, who commonly showcased a short teaser created by director Frank Lebon.

With this collaboration, Stüssy continues its project of expanding its customer base by taking advantage of the unique Levi’s heritage and its unique global popularity.

The new Stüssy x Levi’s capsule collection is available globally, online and at all selected shops of the two brands, from 24 February.

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