The main trend of partnerships between the complex world of anime and manga with the most influential of streetwear continues, thanks, this time, to the launch of a Supreme x Aeon Flux collection. A capsule collection composed of Varsity Jacket, t-shirts, knitwear, sweatshirts and shorts.

To understand the intrinsic message, however, we must go back in time until 1991, when the late MTV aired Aeon Flux, extravagant and atypical series of short films with a hardcore flavor, the result of the creative mind of the Korean-American director Peter Chung. The series, briefly, is set in a dystopian future (which contains historical realities very close to the divisions between East and West Germany or North and South Korea) in the aftermath of an environmental disaster, because of which only two cities have survived, at the antipodes, and where the events of the two protagonists intertwine in an endless clash.

It is important to underline this because it represents in some way the limelight of a niche and unconventional product (Aeon Flux), useful to Supreme to maintain its allure and to avoid inflating.

A mechanism, this, very often used by fashion brands because it manages them to make something unknown cool, adding at the end an exotic aura that creates in the buyer that F.O.M.O. feeling  – the fear of missing out. A need to belong.

Another interesting aspect, compared to the collaboration, is how the narrative is not at all aimed at kids but on the contrary addressed to a more adult and nostalgic audience, unusual for the New York brand. A completely different approach than usual, and, for example, far from the great maisons with which he usually collaborates in order to create hype.

“Working in Hollywood, things tend to get polarized into either being pure escapism or something didactic. I’m not interested in doing either one of those,” said Peter Chung about his work. “I’m interested in getting the viewer to shift his mind into thinking in a new way”. A warning, perhaps, to today’s world of licensed collaborations, in preferring the search for an original and captivating narrative (as for this collection), at the expense of a more classic and easily sold one.