Brand Jam’s Halo Licensing Survey is the only comprehensive survey of the global licensed collaborations scene. Hot off the press, here is a quick summary of the Q2/2021 report. Be sure to find out how…
The recent pandemic emergency have pushed consumers to change their way of life in many ways, sometimes creating new marketing opportunities. We followed with some interest the emerging “loungewear” segment, a decent alternative to pajamas…
Breitling, the Swiss luxury watchmaker well known for its precision-made chronometers designed for aviators, adds a muscular tone to its brand with IRONMAN, the hardest triathlon race, with a special collection of watches – Endurance…
Brand Jam’s Halo Licensing Survey is the only comprehensive report into the global licensed partnerships landscape. Find out how to subscribe using our special trial offer. Retail may be shrouded in darkness, but notoriety is…
With eco-consciousness on every brands’ agenda, furniture industry cannot stay behind, nor can a giant like Ikea, which is more and more using the collaborations platform to stay relevant. This is the starting point of…
After his reinterpretation of Barbie, My Little Pony and Spongebob, the creative director of Moschino Jeremy Scott blends his pop DNA with nostalgia, featuring a collection with Jim Henson’s Sesame Street, the iconin American television…
The brand MC2 Saint Barth was born in 1994, inspired by the gorgeous Caribbean sea colours, the white sands and coral reef of St Barth island, from the idea of two Italian young textile entrepreneurs.…
Zenith, the Swiss luxury watch brand part of the LVMH group, celebrates the 55th anniversary of Cohiba, one of the largest Cuban cigar producers in the world, launching the limited edition Zenith Chronomaster Open Cohiba…
Zenni Optical is an eyewear company founded in 2003 in the San Francisco Bay Area by two scientists with the mission of offering beautiful and stylish frames at an affordable price, online. Over the years,…
Igloo, an American manufacturer of ice chests, drink containers, and supporting accessories, has just launched a new collection of coolers inspired by The Beatles’ Yellow Submarine. The collaboration includes three colorful coolers as a tribute…