Igloo, an American manufacturer of ice chests, drink containers, and supporting accessories, has just launched a new collection of coolers inspired by The Beatles’ Yellow Submarine. The collaboration includes three colorful coolers as a tribute…
Brand Jam’s Halo Licensing Survey is the only comprehensive report into the global licensed partnerships landscape. Find out how to subscribe using our special trial offer. Retail may be shrouded in darkness, but notoriety is…
The global reference for crayons Crayola and LeSportsac, lifestyle brand of casual nylon bags founded in 1974, now part of Itochu Corp., have just launched a colorful and artistic collection of bags for spring 2021.…
After the sneaker collection created in collaboration with Shoopen, Chupa Chups returns to entertain South East Asian fashion scene with Pomelo Fashion, a clothing brand that combines creativity and innovation. The collaboration is based on…
The Q4/2020 survey by BrandJam LAB shows a record number of campaigns and participants. Subscribe now to discover the trends. Cobranded campaigns continue to set records: that’s the top-line finding from the latest edition of…
Collaborations have become a staple in many categories, and beauty and cosmetics is no exception. Adding special external flavours borrowed from brands, artists, characters, movies, or video games proves for many brands a powerful marketing…
Tezenis, the Italian-based underwear and homewear retailer returns to collaborate with Mr Wonderful, with a second capsule collection of pajamas dedicated to women. Mr Wonderful was born in Barcelona from the creativity of two graphic…
The last 3QT/20 Halo Licensing Survey report, rich with its 460+ cases of licensed collaborations worldwide, shows a constant pattern in that dynamic and varied scene, well known by our subscribers: the coexistence in the…
What’s new about license-based collaborations? A first glance at the new launch at Berschka of Smiley collection gives us the impression that using musical acts can boost the launch of a licensed rang, adding new…
In the first initiative of its kind, Mercedes-Benz collaborates with the polymath fashion designer, DJ, architect and creative director, Virgil Abloh, to create a unique artwork from the iconic Mercedes-Benz G-Class, which turned 40 in…