Tag Archives: collabs

Halo Licensing Survey Q2/2021: Consumer Brands Strike Back

Brand Jam’s Halo Licensing Survey is the only comprehensive survey of the global licensed collaborations scene. Hot off the press, here is a quick summary of the Q2/2021 report. Be sure to find out how…

Loungewear grows thanks to licensed collaborations

The recent pandemic emergency have pushed consumers to change their way of life in many ways, sometimes creating new marketing opportunities. We followed with some interest the emerging “loungewear” segment, a decent alternative to pajamas…

Breitling and IRONMAN for triathlon diehards

Breitling, the Swiss luxury watchmaker well known for its precision-made chronometers designed for aviators, adds a muscular tone to its brand with IRONMAN, the hardest triathlon race, with a special collection of watches – Endurance…

Q1/2021 Report: Licensed Collaborations Register Triple-Digit Growth

Brand Jam’s Halo Licensing Survey is the only comprehensive report into the global licensed partnerships landscape. Find out how to subscribe using our special trial offer. Retail may be shrouded in darkness, but notoriety is…

Pop Nostalgia: Sesame Street x Moschino

After his reinterpretation of Barbie, My Little Pony and Spongebob, the creative director of Moschino Jeremy Scott blends his pop DNA with nostalgia, featuring a collection with Jim Henson’s Sesame Street, the iconin American television…