The Q4/2020 survey by BrandJam LAB shows a record number of campaigns and participants. Subscribe now to discover the trends. Cobranded campaigns continue to set records: that’s the top-line finding from the latest edition of…
Collaborations have become a staple in many categories, and beauty and cosmetics is no exception. Adding special external flavours borrowed from brands, artists, characters, movies, or video games proves for many brands a powerful marketing…
Tezenis, the Italian-based underwear and homewear retailer returns to collaborate with Mr Wonderful, with a second capsule collection of pajamas dedicated to women. Mr Wonderful was born in Barcelona from the creativity of two graphic…
The last 3QT/20 Halo Licensing Survey report, rich with its 460+ cases of licensed collaborations worldwide, shows a constant pattern in that dynamic and varied scene, well known by our subscribers: the coexistence in the…
What’s new about license-based collaborations? A first glance at the new launch at Berschka of Smiley collection gives us the impression that using musical acts can boost the launch of a licensed rang, adding new…
In the first initiative of its kind, Mercedes-Benz collaborates with the polymath fashion designer, DJ, architect and creative director, Virgil Abloh, to create a unique artwork from the iconic Mercedes-Benz G-Class, which turned 40 in…
Directly from the West Coast, Chinatown Market lands in France to give Lacoste’s original style a shake with a new collaboration. With its casual nostalgic touch, it will infuse a dose of unmistakable audacity and…
Everybody knows Supreme’s special way to collaborations, even the professional public not involved in branding strategies. Hence, a sneak peek to Supreme website is always a good exercise to see what’s ahead in the collabs…
Modern art as a storytlelling ingredient to streetwear and fashion brands. More and more power users of collaborations are inspired by art icons to keep their brands relevant and contemporary. It is the case of…
Co-founded by Ben Shenassafar and Bobby Kim (a.k.a. Bobby Hundreds) in 2003, The Hundreds is a 2-part lifestyle project that houses both a clothing line and online-magazine, a brand which incorporates a trademark attitude and…