Tag Archives: merchandising @en

Biden and Harris: the most fashionable presidential merchandising ever

America, home of the brave…merchandising. Despite this is the most controversial inauguration of the new President of the USA in history, Joe Biden and his deputy Kamala Harris have put together what can be defined…

Charlotte Olympia takes Spider-Man in her web

Luxury shoes and accessories brand Charlotte Olympia has joined forces with American comics publisher and movie producer Marvel, to deliver a collaborative collection to celebrate the upcoming film “Spider-Man: Homecoming”. Revealed by the British designer…

Music events turn into lifestyle brand containers

Music, surf, and American 70’s aesthetics are the ingredients Honda concocted for its latest Honda Rebel – Aviator Nation project, together with the California inspired lifestyle brand. Like Levi’s Rolling Stone 50th anniversary edition, this collaboration…

Beauty and the Beast: beyond merchandising

Disney has already given us plenty of lessons in how to heighten expectations – and fashion buzz – by using halo licenses, collaborations and brand tie-ins just in time for the release of new adaptations…

Epic Rights with CPLG: is European music licensing business changing?

“In the end, the objective is very simple: Epic’s singular focus is to maximize earnings for its artists, celebrities and corporate brands by executing a cohesive licensing, marketing and distribution program. All of this is…

Italian Independent takes the field with Italy National Rugby Union Team

Italian independent has signed an agreement with adidas, technical sponsor of the Italy National Team and, from last November, Master Licensee for F.I.R. (Italy Rugby Federation) merchandising products. A Unique Edition of sunglasses dedicated to…