The Italian licensing business evolves from entertainment licensing towards the cult television series like Stranger Things or La Casa de Papel, while the most iconic brands mark their lifestyle and graphic values to reach millennials and young adult target groups.

According to the exhibitors’ program of Milano Licensing Day 2019, this seems to be the snapshot of the Italian licensing market that is being prepared to gather at the fashion district of Milan inVia Tortona.

This unique licensing business party is marking its thirteenth anniversary, with the evolution of the industry in full swing, from kids and the animated series and movies, to the “corporate brands” and the world of brand extension.

Iconic brands such as Smiley, Coca Cola, Chupa Chups, MTV, National Geographic, WWF, Pantone, or the legendary films Paramount and Universal, series like Friends, Beverly Hills 90210, flank the characters of the animated series and family movies in the same arena today.

Retailers, fashion and accessories and manufcturers of all categories are in fact well aware of the power of licensing to cater the new added value their customers are looking for, and that gap between kids and adult, the dialetics “entertainment vs. brands” is no longer a critical point.

The event has in fact become the destination for the whole Italian licensing and brand extension market, enthusiastically attended by all the professionals: the widest possible IP offer, the warmth of the events such as the fashion shows, the parties and the final cocktail and, most of all, the relaxing networking ambiance, are Milano Licensing Day’s exclusive success factors.

Be ready to meet the best brands at NHow in via Tortona 35, at Milano Licensing Day 2019.