The global icon in jeanswear and casual apparel Wrangler has just launched a collaborative range of outdoor apparel with Inditex group retailer Pull&Bear.

The collection is based on the denim’s label ATG – All Terrain Gear, which is born in 2019 as an every-day style outdoor range to keep consumers dry and comfortable in all conditions.

Durability and versatility are the two touchpoints the denim global brand has used to connect cowboys to outdoor adventures, and during its launch Tom Waldron, Global Brand President at Wrangler declared that “ATG by Wrangler couples the durability and quality consumers know and trust from Wrangler with the functional benefits required to produce a rugged and versatile outdoor apparel collection.”

Unlike most other outdoor companies, Wrangler’s aim is to provide everyday consumers with outdoor apparel that includes premium functionality and dynamic comfort, without a premium price tag.

A democratic price positioning which is stressed in this new adventure with by Pull&Bear: the 64 Wrangler ATG x P&B items have an average of 35€, ranging from 15,99€ of a cap, to 45,99€ of a sport jacket, reaching the top with the woman overall at 74,99€.

The range, articulated and develope both for men and women, is available at all the global stores network of Pull&Bear and on its online store.