“Forget the SOUP CAN, the Lolly POP is the ultimate symbol of POP” says Philip Colbert, creative director of The Rodnik Band about his latest collaboration with the world famous lollipop Chupa Chups.

Influenced by Surrealism and pop artists of the past from Dali to Oldenburg, Colbert has looked to create a modern artistic concept bringing together art, fashion, music and design under one creative brand umbrella. “Clothing is potentially one of the most democratic art mediums available, when someone wears a dress they become a walking sculpture” he states. Colbert has picked up many supporters along the way, such as Cara Delevigne, Karl Lagerfeld, Anna Piaggi, Lady Gaga and Rita Ora, who has worn many of his creations on stage.

The Rodnik Band clothing collections are available in leading stores across the world such as Selfridges, Colette, Urban Outfitters, Holt Renfrew, Galeries Lafayette, Maxfield, and its collaborations span from Snoopy and Mickey, to brands like Miss Sixty and Mercedes Benz’s Smart or retailers like MADE.

At the core of Chupa Chups by The Rodnik Band collaboration is a special art exhibit and fashion project, to commemorates the creation of Chupa Chups logo by the famous painter Salvador Dalí.

The collaboration involves an original collection of ready-to-wear dresses and accessories with dashing and colourful prints inspired by the artistic energy of Chupa Chups. Revisiting Chupa Chups’ famous origins, The Rodnik Band has created a Chupa Chups booth at Brand Licensing Europe, where the project is premiered, which is a true art piece. He has taken the brand on a surrealist journey, featuring bold Pop Sculptures and paintings. During the event, the two brands will entertain the visitors “the first catwalk on a tongue” to present the Chupa Chups & Rodnik ready-to-wear collection. The fashion pieces will then be available for exclusive apparel collections and for premium licensing projects.