After several collections developed with luxury fashion designers such as JW Anderson and Ines de la Fressange, Uniqlo has just announced the launch of a collection with British designer Anya Hindmarch.

Anya Hindmarch is known for her playful creativity, which she has always combined with the rigorous craftsmanship and production quality of her legendary bags.

In this Uniqlo collection, the designer manages to balance the essentiality of Uniqlo LifeWear with her signature designs, combining warm, understated colours with original patterns. Uniqlo silhouettes are deconstructed and reconstructed with different stitches and visible seams, including then small designs and icons from Anya Hindmarch’s bag line.

“I believe the exceptional creativity and modern craftsmanship of Anya Hyndmarch, along with its philosophy of valuing customers, fits well with the Uniqlo approach to clothes-making,” says Yukihiro Katsuta, Group Senior Executive Officer of Uniqlo. ” The infusion of its trademark humor into Uniqlo essential items creates an exciting new collection of LifeWear that we hope will warm the body and mind this holiday season.”

The collection will be available in Uniqlo stores across Europe and on Uniqlo’s online store.